Flogging Franklstein

History doesn't repeat itself. You repeat History.

My Photo
Location: Denver, Colorado, United States

Thursday, June 23, 2005

It's Merger MANIA!!!!

When Sprint and Nextel announced their merger back in December, Sprint CEO Gary Forsee said it would be a "marriage of equals", though in fact Sprint is buying Nextel for $35 billion dollars.

So today the two companies announced their branding strategy. The new Sprint Nextel Corporation (the official name - for all you Wall Street types) will be called "Sprint" in their branding/advertising while the "Nextel" name will be a key product brand. Here is what the two logos will look like:

The combined company's new name and logo Posted by Hello

Nextel as a Sprint "brand" Posted by Hello

It's good to know that my old company is still going to have its name in there somewhere after I am laid off in this "merger of equals".


Post a Comment

<< Home